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Email Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences.[22] Examples can be that social media users share food products and meal experiences highlighting certain brands and franchises. This was noted in a study on Instagram, where researchers observed that adolescent Instagram users’ posted images of food-related experiences within their social networks, providing free advertising for the products.[26]
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请点击以下获取该全文 Another certification you should take is the free HubSpot Inbound Marketing Certification. This course will help you better understand inbound marketing practices, independent of HubSpot’s platform.
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