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Marketing Honduras Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.”[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm”[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
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Educational Courses Postgraduate Courses 155 pages Jump up ^ Square2Marketing (2012). “Online advertising: Google AdWords & pay-per-click”. YouTube. Retrieved 10 January 2018.
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Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.
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What you get with Simplilearn’s Full Stack Masters Program I truly believe my course is the highest caliber resource on the topic of digital marketing. I wouldn’t have created it if I didn’t think so, or if someone else had already gotten it right.
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A popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics.
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