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Marketing Honduras Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.” The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm” is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
July 21, 2015 at 3:15 pm Preparing to study abroad Internet Marketing for Smart People is a free 20-part course and ongoing newsletter that’s delivered via email. Each week you’ll get a new lesson on one of the four pillars.
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Educational Courses Postgraduate Courses 155 pages Jump up ^ Square2Marketing (2012). “Online advertising: Google AdWords & pay-per-click”. YouTube. Retrieved 10 January 2018.
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A popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics.
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