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Drew Elliott outlines his four-step model to manage content production, “SPAM”: Strategy, Production, Amplification and Measurement. Each step is illustrated using his #BreakTheInternet campaign with Kim Kardashian as a case study.
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Clare Harrison The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns “Quantitatively” or “Qualitatively”. Quantitative metrics may include “Sales Volume” and “Revenue Increase/Decrease”. While qualitative metrics may include the enhanced “Brand awareness, image and health” as well as the “relationship with the customers”.
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» Online Bachelor’s Degrees 18m 8s Appropriate for all Sep 29, 2015 Views 97,839 We currently offer 3 Digital Marketing (DM) course tracks, tailored to the needs of Executives, Marketing Professionals and New Media Professionals:
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Startups & Entrepreneurship Updated Alicia Morga, Digital Marketing instructor at GA San Francisco, says, “Content marketing encompasses the creation, editing, and distribution of content to help a specific target customer along in their journey toward a business. It’s marketing that simply looks like content. And that’s why it’s a secret weapon every marketer must have. Content marketing can look like a blog with tips, content hubs with engaging and useful content, white papers, podcasts, videos, and more.
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Career Changes Metrics and Measurement Jump up ^ How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017
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